BookTok Tips for Writers: Authors, TikTok, Book Marketing

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You would think that a social media platform made for consuming seconds-long videos one after the other wouldn’t appeal to a bookish crowd. But with the rise of #BookTok – a hashtag on the social media platform TikTok devoted to all things literature – readers are just as likely to be thumbing through these short video clips as they are to be thumbing through a paperback. The influence of #BookTok goes far beyond the screen of a smartphone, though, proving a true force in the publishing industry. According to eBook and audiobook service Scribd, books showcased on BookTok have risen an average of 75% in popularity. And Barnes & Noble has an entire website section (and a table in some brick-and-mortar stores) devoted to titles trending on the platform. Whether you’re looking for Booktok tips as an author looking to gain traction for an upcoming title or simply as a spectating bibliophile, we’ve got answers to all your queries, with some input from the creators and writers who know it best.

What is BookTok, anyway?

#BookTok is more than just a hashtag. It’s a corner of the internet where literature lovers can laugh and cry together, authors can promote their work and share writing tips, and everyone from indie booksellers to big-name publishers can reach their audience in a more personalized, untraditional manner. The niche has the power to launch a new writer’s career or even launch a title published years ago to bestselling stardom. And it’s free to use, too. You don’t have to be a full-blown creator to make an impact. Even if you just make one video, there’s a chance the right folks will find it, thanks to the magic that is the ultra-personalized TikTok algorithm.

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